Reflections from ICE Barcelona 2025 by Isaac T Armoni, founder Wallter

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ICE Barcelona 2025, hosted at the stunning Fira Barcelona Gran Via, was an incredible event and an amazing start for the year. The event brought together the entire gaming industry – operators, developers, affiliates, service providers, and innovators – under one roof for three transformative days of networking, education, and inspiration. It was a privilege to engage with such a vibrant ecosystem and contribute to discussions that will undoubtedly shape the future of gaming and payments.

Here are three key takeaways that our Founder, Isaac T Armoni, captures from his experience at ICE Barcelona:

1. Meeting Clients, Partners, and Affiliates Live

Events like ICE Barcelona are more than just an opportunity to showcase products and services; they’re an invaluable chance to connect face-to-face with clients, partners, and affiliates. In the fast-paced digital world, human interaction often gets overlooked. Over the course of three days, we engaged in meaningful conversations with gaming operators, technology providers, and marketing affiliates, gathering direct insights into their evolving needs.

For example, we heard firsthand from B2B companies about the increasing complexity of cross-border transactions, the need for seamless integration with gaming platforms, and a growing focus on compliance. These conversations reaffirmed Wallter’s mission to provide tailored payment solutions that address these pain points.

Live interactions allow us to dive deeper into challenges and opportunities, fostering partnerships that can lead to innovative solutions. The energy and engagement at the event underscored how critical in-person networking remains in driving industry-wide collaboration and growth.

2. The Demand for Credit Card Solutions in Gaming

A key trend we noticed at ICE Barcelona was the growing demand for reliable, efficient credit card payment solutions within the gaming industry. Despite the rise of alternative payment methods, credit cards remain a cornerstone for gaming operators and their end-users, especially in markets where digital wallet penetration is lower.

At Wallter, we’re actively working to address this demand by developing an optimized credit card solution tailored specifically for gaming businesses. We aim to provide high approval rates, robust fraud prevention, and seamless integration capabilities to ensure smooth payment experiences. By combining these features with our global reach and focus on compliance, Wallter is positioned to deliver a credit card offering that not only meets but exceeds industry expectations.

3. The Rise of Crypto Solutions for Gaming

The conversation around cryptocurrency in gaming is continuing to gain momentum, and it’s clear that the need for crypto-based payment solutions is bubbling to the surface. At #ICE25, we heard from many operators who see crypto as a way to reach new audiences, particularly in markets with limited access to traditional banking systems.

Wallter has been closely monitoring this trend, and we’re excited to explore how our payment infrastructure can support gaming companies looking to integrate crypto solutions. With the right approach, crypto can offer faster transactions, lower fees, and greater accessibility – a win-win for both operators and players. However, navigating regulatory requirements remains a challenge, and Wallter’s expertise in compliance will be a critical enabler for companies aiming to adopt crypto responsibly.

The Team Behind the Vision

Our Founder, Isaac T Armoni, was joined at ICE Barcelona by our Chief Compliance Officer, Andra, who played a pivotal role in representing Wallter’s commitment to regulatory excellence. Andra’s conversations with clients and partners highlighted the industry’s growing emphasis on compliance and transparency, especially as payment methods evolve.

Conclusion: Building the Future of Payments Together

ICE Barcelona 2025 reinforced Wallter’s belief in the power of collaboration and innovation. As the gaming industry evolves, so do its payment needs, and we’re committed to staying ahead of the curve. Whether it’s through our upcoming credit card solution, exploration of crypto payments, or our dedication to compliance, Wallter is here to support gaming companies in achieving their goals.


If you’re ready to take your business to the next level, we invite you to register for a Wallter account today. Let us help you unlock seamless B2B and B2C payment solutions designed for the gaming industry. Together, we can create a future where payments are as dynamic and exciting as the industry we serve.

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